SEO optimization: what you need to pay attention to

Google measures page speed through three main metrics. LCP — how many seconds it takes for the largest element (usually the hero image or heading) to appear; a good result is under 2.5 seconds. CLS — elements must not jump around while the page loads. INP — how quickly the site responds when a button is pressed.

In practice the biggest drag on speed is unoptimized images. Replacing a 3 MB JPEG with a 150 KB WebP speeds page loading up several times over, and it takes no design changes at all.

The second common cause is excessive scripts. Every external widget (chat, analytics, ad pixel) adds load to the page. It is worth asking from time to time whether each of them is really needed.

Use PageSpeed Insights to check speed — it is free and shows exactly what is slowing you down.

Technical SEO answers one question: can the search engine read your site at all? However good your article, if the page is not indexed nobody will see it.

The minimum list looks like this: sitemap.xml (a list of all pages), robots.txt (what may be indexed), a unique title and description for every page, a canonical tag (so the same content is not duplicated across different URLs), full mobile responsiveness and HTTPS.

On multilingual sites, hreflang tags need special attention. They tell Google which page is intended for which language. Set up incorrectly, the Uzbek version can show up for a Russian query, or both versions can compete with each other and both drop.

Structured data (JSON-LD) belongs in this section too: if service prices, FAQ questions and the company address are marked up in the right format, Google can show them as rich results — which increases your share of clicks.

Google now understands the intent behind a query rather than the keyword. Someone searching for "CRM price" expects a number, not a definition. Someone searching for "what is CRM" needs the opposite — an explanation. Trying to answer both on one page produces mediocre results for both.

Content length matters too, but not on its own. A 300-word article will not rank for a competitive query — it does not cover the topic fully, so the visitor fails to find an answer and goes back. Google sees that behaviour and pushes the page down.

A practical measure: open the articles on the first page of results. Whatever questions they answer, yours should cover at least the same ground and add something from your own experience.

First-hand experience is the hardest part of Google's E-E-A-T principle to imitate. Real project numbers, specific prices and "when we did this, that happened" are valued far higher than generic advice.

For a business serving a specific area, the step with the biggest payoff is opening and fully completing a Google Business Profile. For queries like "IT company Tashkent" the map block sits above the ordinary results.

The profile needs opening hours, a phone number, an address, a list of services and real photos. Most important of all: reviews from genuine customers. Paying for fake reviews is risky — if detected, the profile can be removed entirely.

There is another technical rule — NAP consistency (Name, Address, Phone). The company name, address and phone must be written identically on the site, in the Google profile, on social media and in directories. Even differences like "25 Street" versus "House 25" read as an inconsistency to Google.

The main difficulty with SEO is that results are not immediate. For a new site the first noticeable changes usually appear within 1–3 months, and for competitive queries after 6 months or more. That is why measuring weekly is pointless — look at monthly dynamics.

The main tool is Google Search Console (free). Watch three numbers there: impressions (is the site appearing at all), clicks and average position. If there are impressions but no clicks, the page is sitting on page 2–3 or the title is not compelling.

This is exactly the stage where most people go wrong: seeing no results, they drop everything after a few months. In reality SEO works through accumulated effect — the gap between a site worked on consistently for 6 months and one that stopped becomes very large later.

If doing this on your own is difficult, our SEO optimization service covers the technical audit, keyword research and content strategy together.

How long until SEO shows results? For a new site the first noticeable changes usually appear within 1–3 months, and for competitive queries after 6 months or more. So look at monthly rather than weekly dynamics.

How long should an article be? There is no exact number, but a 300-word text will not rank for a competitive query — it does not cover the topic fully. A practical measure: whatever questions the first-page articles answer, yours should cover at least those.

Does a Google Business Profile affect SEO? For a business serving a specific area in Tashkent, it is the step with the biggest payoff. For queries like "IT company Tashkent" the map block sits above the ordinary results.

What needs special attention on a multilingual site? hreflang tags. Set up incorrectly, the Uzbek version can show up for a Russian query, or both versions can compete with each other and both drop.

How do you measure SEO results? Through Google Search Console (free). Watch three numbers: impressions, clicks and average position. If there are impressions but no clicks, the page is on page 2–3 or the title is not compelling.